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1-2 of 2
Keywords: Higher education marketing
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Journal Articles
Journal of Applied Research in Higher Education 1–14.
Published: 01 December 2025
... education institutions Higher education marketing Social media marketing University brand Systematic literature review © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only This section addresses RQ1 . In doing so, the Theory–Context–Methods (TCM...
Journal Articles
Research progress and frontiers of the university brand: a bibliometric review between 2003 and 2024
Journal of Applied Research in Higher Education 1–22.
Published: 22 September 2025
... Licensed re-use rights only Higher education Higher education marketing University brand Bibliometric analysis Bibliometrix Funding: This research has not been funded. Driven by internationalization, competition in the higher education market is becoming increasingly...
Includes: Supplementary data
