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Keywords: OTT education
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Journal Articles
Journal of Applied Research in Higher Education (2025) 17 (5): 2154–2169.
Published: 29 October 2024
...Latika Sharma; Himanshu Bagdi Purpose The paper aims to examine students' feelings about studying through over-the-top (OTT) education and how they are influenced by social media advertisements (SMA) while browsing the Internet. The study looked into the factors influencing students' behavioural...
