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Keywords: OTT platforms
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Journal Articles
Journal of Applied Research in Higher Education (2025) 17 (5): 2154–2169.
Published: 29 October 2024
... in the Indian context. Using the present study, marketers in the competitive world can better facilitate the adoption of OTT platforms, the factors impacting brand engagement for students and their views on the topic. Himanshu Bagdi can be contacted at: himanshu.08bagdi@gmail.com , himanshu.bagdi...
