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Keywords: Social media marketing
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Journal Articles
Journal of Applied Research in Higher Education 1–14.
Published: 01 December 2025
... education institutions Higher education marketing Social media marketing University brand Systematic literature review © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only This section addresses RQ1 . In doing so, the Theory–Context–Methods (TCM...
Journal Articles
Journal of Applied Research in Higher Education (2024) 16 (5): 1486–1499.
Published: 08 September 2023
... strangers too (Sen and Lerman, 2007). Digital marketing E-marketing Social media marketing Consumer loyalty eWOM Purchase intention Brand awareness This 21st -century era has the highest rate in the speed of enhancement of technology compared to previous eras and so is the speed...
