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Keywords: Source credibility
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Journal Articles
Journal of Applied Research in Higher Education 1–15.
Published: 19 May 2026
...Matti Haverila; Russell Currie; Ananya Pal Purpose This paper, grounded in the technology acceptance model (TAM) and the unified theory of acceptance and ue of technology (UTAUT), explores the impact of source credibility, assessed through expertise and trustworthiness, on the perceived usefulness...
Includes: Supplementary data
