Keywords: YouTube
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Journal Articles
Journal of Applied Research in Higher Education (2013) 5 (2): 156–172.
Published: 23 September 2013
... universities’ and liberal arts colleges’ use of Facebook, Twitter and YouTube. Their use of these social media tools will be analyzed on criteria that speak to the seven consistent themes stressed in the literature of social media use by organizations. Findings – The results showed that while a presence...

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