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Keywords: eWOM exposure
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Journal Articles
Hasnawati Hasnawati, Wahyu Hidayat M, Sri Riski Wulandari, Rosidah Rosidah, Dary Mochamad Rifqie, Wirawan Setialaksana
Journal of Applied Research in Higher Education 1–18.
Published: 26 May 2026
... questionnaire. Constructs were measured using validated multi-item scales and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Findings The results indicate that eWOM exposure, hedonic motivation, subjective norms, perceived behavioral control, and fashion value...
