B2B social media content: engagement on LinkedIn

Malin Sundström is Associate Professor at the University of Borås and the Founder of the Swedish Institute for Innovative Retailing (SIIR). Her research has in recent years focused on the consequences of digitalization for various sectors within the retailing field, and she has, among other things, received the Emerald Literati Awards for Excellence 2017 as a co-author, in the category Outstanding and Highly Commended Papers, for the conceptual manuscript “The digitalization of retailing: an exploratory framework” (2016). She is appreciated and frequently used speaker who passionately supports the retail sector with her research.

Klas Håkan Alm is Assistant Professor within IT and Management and Researcher at the Swedish Institute for Innovative Retailing (SIIR) at the University of Borås, where he is also the program director for the International Business and IT Program (iBIT). Klas’ agenda as researcher, teacher and a practitioner has always been to put the utmost importance to using digital transformation to add real business value to companies and users. Over 20 years of experience as an international IT entrepreneur adds to the richness of his contributions.

Niklas Larsson is Business Developer at Vinga of Sweden with a focus on IT, marketing and management within the field of business-to-business. The aim of Niklas has always been to deliver a smooth environment for both people, processes and the whole entity with the use of digital tools and distinct communication. He has a background with experience from running a business and managing marketing teams for nonprofit organizations.

Oskar Dahlin is Sales and Marketing Manager at Vinga Sweden, active in the company since 2006. Oskar loves the combination between sales and marketing, meeting people and establishing relations and also adding marketing and data to make the process more clear and to create a better knowledge and understanding of customers.