The purchase of business services is a growing activity among firms but with little appreciation that the purchase of a service requires a modification of the decision process developed for the purchase of material goods. A taxonomy for purchasing business services is developed to create a matrix with importance of service and focus of service as dimensions. Business services are classified according to their focus on three aspects of the firm: property, people, and process. A number of propositions are formulated based on insights derived from this taxonomy. The taxonomy results in six business service cells: facility support, equipment support, employee support, employee development, facilitator, and professional. Implications for managers considering a purchase in each category are explored. The paper concludes with a research agenda to test the propositions and validity of the taxonomy for purchasing business services.
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1 August 1998
Conceptual Paper|
August 01 1998
Purchasing business services
James A. Fitzsimmons;
James A. Fitzsimmons
William H. Seay Centennial Professor, Department of Management, University of Texas at Austin, Texas, USA
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Jeonpyo Noh;
Jeonpyo Noh
Associate Professor, Marketing Department, Yonsei University, Wonju, South Korea
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Emil Thies
Emil Thies
Associate Professor of Management, Arkansas State University ‐ Westark, Fort Smith, Arkansas, USA
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Publisher: Emerald Publishing
Online ISSN: 2052-1189
Print ISSN: 0885-8624
© MCB UP Limited
1998
Journal of Business & Industrial Marketing (1998) 13 (4-5): 370–380.
Citation
Fitzsimmons JA, Noh J, Thies E (1998), "Purchasing business services". Journal of Business & Industrial Marketing, Vol. 13 No. 4-5 pp. 370–380, doi: https://doi.org/10.1108/08858629810226672
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