Business models in the business-to-business and business-to-consumer worlds – what can each world learn from the other?

Ryan Neill Stott is a successful UK entrepreneur and founder of several small UK businesses in the energy and real estate sector. He now works with the leading ICT research and consultancy company, IDC (International Data Corporation), consulting and advising some of the worlds’ largest IT vendors and services companies, as well as new tech start-ups on their European and MEA growth strategies. Including, assessing market opportunities, developing go-to-market plans, product positioning and thought leadership content marketing programmes. His recent academic work includes a highly regarded MBA thesis, through Kingston Business School, on “Business Models and Strategy”.

Professor Merlin Stone is one of the UK’s top experts in marketing, customer management and customer insight. After a long career in management, research, management consulting and universities, he now runs his own consulting, research and training practice. He is an Honorary Life Fellow of the UK’s Institute of Direct and Digital Marketing, which he helped found. He has also followed a full academic career, holding senior posts and professorships at several universities. He has written over 30 books and 200 articles and is one of the authors most frequently cited by university researchers into marketing. He is a Visiting Professor at Portsmouth and Oxford Brookes Universities and has lately focused on helping Kingston University redesign and launch its new approach to undergraduate business education, involving placements for all students and a substantial programme of management skills training, all within a three-year programme.

Jane Fae is a Writer and Researcher in the areas of IT, Business and the Law. Jane Fae was the editor of the Journal of Database Marketing and Customer Strategy Management and has previously published works on the use of statistics in business and on marketing resource management. Recent research papers include publications on the misuse of security protocols by major corporations, and a re-evaluation of the loyalty ladder concept in marketing theory. She has also written extensively on the impact on business of technological and regulatory changes to the energy industry. She has recently worked with Merlin Stone on a sponsored paper examining the impact of modern marketing technology and services on airline marketing.