Issues

Special Issue: Changing Dynamics in Business Marketing. Guest Editors: Kaouther Kooli, Len Tiu Wright

Guest editorial

Kaouther Kooli; Len Tiu Wright
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Business models in the business-to-business and business-to-consumer worlds – what can each world learn from the other?

Ryan Neill Stott; Merlin Stone; Jane Fae
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The impact of social media on the B2B CMO

Mike Bernard
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Marketing in B2B organisations: as it is; as it should be – a commentary for change

Malcolm McDonald
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Businesses and mobile social media capability

Elvira Bolat; Kaouther Kooli; Len Tiu Wright
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An analysis of business’ acceptance of internet banking: an integration of e-trust to the TAM

Kaouther Ben Mansour
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Understanding the strain of inter-personal relationships on employees

Julie Robson; Yasmin Sekhon; Haomin Simon Ning
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Better together? A hospitality case for umbrella branding

Kaouther Kooli; Huifen Cai; Xiaoyun Tang; Cornelia Beer; Len Tiu Wright
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Business Marketing Concepts and Cases

Len Tiu Wright; Rose Wright; Kaouther Kooli
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