Organizing sports events: the promoters’ perspective

Ana Brochado is a Professor of Management at the ISCTE-IUL-Instituto Universitário de Lisboa – Lisbon University Institute and a researcher at DINAMIA’CET – Centre for Socioeconomic and Territorial Studies. She served as the Vice Dean for administrative affairs and Vice Dean for faculty for five years and coordinated the PhD in Tourism Management. She worked for more than one decade as Senior Economist for the Portuguese Competition Authority and the Securities Commission. She joined the Strategic Board of Compete2020. She has a Bachelor of Science in Economics, a Master of Science in Quantitative Methods and a Doctor of Management. Her main research interests are market research, hospitality and tourism management, Fintech, sustainability management and innovation. She has authored or co-authored over 60 publications in top international journals in these fields, wrote over 40 book chapters and presented over 200 talks at international conferences. Her research received over 1,300 citations.

Pedro Dionísio main skills – Research in the areas of Sports Marketing, Retail, Brand and New Marketing Trends. Professional skills – Director of the Marketing, Operations and General Management Department for six years; Member of the Scientific Committee of the Applied Marketing Research Laboratory – Marketing FutureCast Lab Ambitions – Development of research activities that make the connection between scientific knowledge and the needs of society in the fields of research to which I dedicate myself.

Maria do Carmo Leal, PhD in Marketing, by ISCTE-IUL; MBA from Universidade Católica with specialization in Marketing. Professor at the European University and Researcher of Marketing trends. Research published in journals such as Journal of Marketing Education, Qualitative Market Research and Marketing Intelligence and Planning.

Adrien Bouchet currently serves as the Warren Clinic Endowed Professor of Sport Management in the Collins College of Business. His articles have appeared in Journal of Services Marketing, Developments in Marketing Science, Journal of Consumer Behavior, Journal of Sport Management, Sport Management Review, Sport Marketing Quarterly, Managerial Finance and OMEGA - International Journal of Management Science. His paper (with a co-author) from a Knight Commission of Intercollegiate Athletics grant was featured on espn.com. His 2015 article (with co-authors) “The role of reputation, status and university endowment in increased athletic competition” evidence from NCAA division I won the best paper in the strategy track at the Southern Management Association. Bouchet is a NASSM Research Fellow and won the Collins College of Business Mayo Excellence in Research award in 2015.

Henrique Conceição is a Management Specialist, Marketing and Sales extensive experience in sports activities, telecommunication services, FMCG and the publishing industry. With highly developed problem-solving, leadership, interpersonal and communication skills, is now focused on strategic development and value creation of main Sport Lisboa e Benfica business units and as invited Professor in ISCTE/INDEG Business School.