Industry 4.0 readiness: the impact of effective implementation of I4.0 on marketing performance

Rohit Raj is a Research Scholar at the Department of Business Administration, National Taiwan University of Science and Technology, Taipei City, Taiwan. He completed his Master’s degree at Chaoyang University of Technology, Taichung, Taiwan, from the Department of Information Management. His research interests are in the areas of text mining, data analysis, bibliometric analysis, technological innovation and patent analysis, total quality management, manufacturing strategy, supply chain management, strategic management and operation management.

Vimal Kumar is an Assistant Professor at Chaoyang University of Technology, Taichung, Taiwan (R.O.C.) in the Department of Information Management. He completed his Postdoctoral Research at Chaoyang University of Technology, Taichung, Taiwan (R.O.C.) in the Department of Business Administration in the domain of Technological Innovation and Patent Analysis. He has served as an Assistant Professor under TEQIP III, an initiative of MHRD, Govt. of India at AEC Guwahati in the Department of Industrial and Production Engineering. Prior to joining AEC, he served as Assistant Professor at MANIT, Bhopal, in the Department of Management Studies and also served as Visiting Faculty at IMT Nagpur. He obtained his PhD in the domain of TQM and Manufacturing Strategy in the year 2017 and a Masters in Supply Chain Management from the Department of Industrial and Management Engineering, IIT Kanpur, in the year 2012. He graduated (B.Tech) in Manufacturing Technology from JSS Academy of Technical Education Noida in the year 2010. He has published 81 articles in reputable international journals, nine book chapters and presented 25 papers at international conferences. His research paper entitled “Time Table Scheduling for Educational Sector on an E-Governance Platform: A Solution from an Analytics Company” has been selected for the best paper award at the International Conference on Industrial Engineering and Operations Management (IEOM) held in Bandung, Indonesia, March 6–8, 2018. He was also invited to serve as session chair of session on “Energy Related Awareness” held on September 19, 2018, at iCAST 2018, IEEE International Conference on Awareness Science and Technology and “Lean Six Sigma” at the International Conference on Industrial Engineering and Operations Management (IEOM-2018) at Bandung, Indonesia and “Quality Control & Management” at the International Conference on Industrial Engineering and Operations Management (IEOM-2016) at Kuala Lumpur, Malaysia. He has been appointed as an editorial board member in the IEEE-TEMS Journal from January 1, 2022, to December 31, 2024. He is a contributing author in international journals including IEEE-TEMS, Technological Forecasting and Social Changes, Journal of Cleaner Production, Journal of Informetrics, Technology in Society, CLSCN, Supply Chain Management: An International Journal, IJOA, JEEE, BSE, JKM, CSREM, IJPPM, IJQRM, IJPMB, IJPQM, IJBIS, AJOR, The TQM Journal and Benchmarking: An International Journal, etc. and also a guest reviewer of a reputable journal like IEEE-TEMS, JOI, IJPPM, IJQRM, TQM and Business Excellence, The TQM Journal, Benchmarking: An International Journal, Journal of Asia Business Studies and JSIT.

Nagendra Kumar Sharma is currently serving as an Associate Professor at Graphic Era University, Dehradun, India. He served as a postdoctoral fellowship (PDF) from Chaoyang University of Technology, Taiwan. He has started his career as an academician in 2010 at NIT-Allahabad, where he served as a visiting faculty till 2013. After clearing UGC-NET and JRF he went to pursue PhD from NIT-Bhopal and completed in the year 2018. He has both industrial and academic experience between 2008 and 2020. He had also served at Dr A.P.J Abdul Kalam University, Lucknow. He has coordinated placement cell and research cell in his university. His areas of research are green marketing, green entrepreneurship and sustainable supply chain management and have expertise in sustainable business solutions. Dr Sharma has published several research papers indexed in SCOPUS, SCI and other WOS journals. He is also serving as a member of editorial board to some reputed international journals and has also been placed as a reviewer to many world-wide recognized journals.

Pratima Verma is currently working as an Assistant Professor in the Department of Strategic Management at Indian Institute of Management and associated with Chaoyang University of Technology, Taichung, Taiwan. She has worked as an Assistant Professor in the Strategic Management area at Indian Institute of Management (IIM) Bodh Gaya, India. Prior to joining IIM, she was a Postdoctoral Fellow in the Department of Management Studies at IIT Madras, India. She obtained her PhD from IIT Kanpur, where she worked in the domain of Strategic Management and Horizontal Strategy in the Department of Industrial and Management Engineering in the year 2017. She received her MBA in Finance and Human Resource Management from BBDNITM, Uttar Pradesh Technical University-Lucknow, India in the year 2011. She completed her graduation (BTech) in Information Technology in the year 2009 from BBNITM, Lucknow. She has one year of experience in teaching. She also awarded JRF/SRF in the area of human resource management. She has published 51 articles in reputable international journals, seven book chapters and presented 19 papers at international conferences. Her research paper entitled “Time Table Scheduling for Educational Sector on an E-Governance Platform: A Solution from an Analytics Company” has been selected for the best paper award at the International Conference on Industrial Engineering and Operations Management (IEOM) held in Bandung, Indonesia, March 6–8, 2018. She was invited to serve as session chair for Human Factors and Ergonomics Track at the International Conference on Industrial Engineering and Operations Management in Kuala Lumpur, Malaysia. She is a contributing author in international journals, including IEEE-TEMS, Technological Forecasting and Social Changes, Journal of Cleaner Production, Supply Chain Management: an International Journal, CLSCN, IJOA, JEEE, IJPPM, IJQRM, The TQM Journal, IJPMB, IJISE, IJBIS and Benchmarking: an International Journal, etc.