Skip to Main Content
Article navigation
Volume 6, Issue 1-2
1 January 1991
Journal of Business & Industrial Marketing Cover Image for Volume 6, Issue 1-2
Research Article| January 01 1991

Remarketing: Commercialization of Remanufacturing Technology

Diane M. McConocha;
Diane M. McConocha
Assistant Professor of Marketing, School of Business Administration, Miami University (Ohio).
Search for other works by this author on:
This Site
PubMed
Google Scholar
Thomas W. Speh
Thomas W. Speh
Professor of Marketing and Logistics, School of Business Administration, and Director of the Warehousing Research Center At Miami University.
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1189
Print ISSN: 0885-8624
© MCB UP Limited
1991
Journal of Business & Industrial Marketing (1991) 6 (1-2): 23–37.
https://doi.org/10.1108/08858629110035275

Creates a framework for evaluating the marketing strategy dimensions of remanufacturing. Discusses resource recapture and how diffusion theory may be applied to the adoption of the remanufacturing/remarketing concept. Concludes that the diffusion of renovation will depend on the right firms having the right motivations to adopt the concept of remanufacturing/remarketing.

Keywords: Diffusion, Manufacturing industry, Marketing strategy, Remanufacturing, Remarketing, Resource management
This content is only available via PDF.
© MCB UP Limited
1991
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$41.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
731 Views
43 Crossref
View Metrics
Proxy-based managerial digital literacy and corporate innovation pathways: evidence from Chinese manufacturing firms
The impact of market dynamism on innovation from a digital perspective: the moderating roles of TMT digital orientation and firm digital capabilities
Ties that bind or blind? Guanxi’s hidden impact on technological opportunism in China’s B2B electric vehicle networks
B2B exchange disruptions: an interdisciplinary bibliometric review

Suggested Reading

MRP Systems: Using New Technology in Manufacturing
Leadership & Organization Development Journal (February,1983)
Service addition as business market strategy: identification of transition trajectories
Journal of Service Management (October,2010)
Fresh perspectives on some original concepts
The Antidote (November,1998)
Internal supply chain planning determinants in small and medium‐sized manufacturers
International Journal of Physical Distribution & Logistics Management (November,2002)
CASES Segmentation and promotional strategies for selling CARB bearings in China
Journal of Business & Industrial Marketing (June,2003)

Related Chapters

INTERACTION OF CONCRETES WITH ATMOSPHERIC CO2 AT THE STAGE OF THEIR MAKING
Application of Codes, Design and Regulations: Proceedings of the International Conference held at the University of Dundee, Scotland, UK on 5–7 July 2005
Mitigating Administrative Fraud in Warranty Service for Remanufactured Products
Applications of Management Science
A Linear Physical Programming Approach for Evaluating Collection Centers for End-of-Life Products
Applications of Management Science

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
CrossRef (43)
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal