Issues

Customer satisfaction and the marketing‐quality interface

Edward U. Bond, III; Ross L. Fink
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Organizational culture and job satisfaction

Daulatram B. Lund
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Organizational memory: a new perspective on the organizational buying process

Jeong Eun Park; Michele D. Bunn
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CASES Segmentation and promotional strategies for selling CARB bearings in China

Don Y. Lee
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CASES Vodafone and the wireless industry: a case in market expansion and global strategy

Syed Tariq Anwar
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Book Review

Business‐to‐Business Marketing: Strategies and Implementation

Michael K. Rich
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