Issues

The normative imperatives of business and marketing strategy: grounding strategy in resource‐advantage theory

Shelby D. Hunt; Caroline Derozier
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Diffusion process models and strategic performance theory for new B2B electronic ventures

Arch Woodside; Samir Gupta; Jack Cadeaux
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Understanding sales quotas: an exploratory investigation of consequences of failure

Charles H. Schwepker, Jr; David J. Good
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Does customer portfolio analysis relate to customer performance? An empirical analysis of alternative strategic perspective

Teck‐Yong Eng
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Toward the creation of an eco‐oriented corporate culture: a proposed model of internal and external antecedents leading to industrial firm eco‐orientation

George Stone; Mathew Joseph; Jeffrey Blodgett
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