Issues

Special Issue: Industrial marketing in healthcare. Guest Editors: Francesco Schiavone, Daniele Leone

Guest editorial: Industrial marketing in healthcare

Francesco Schiavone; Daniele Leone
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B2B marketing strategies in healthcare management: intellectual structure and research trends

João J. Ferreira; Pedro M. Veiga; Cristina I. Fernandes; Sascha Kraus
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How do ESG pillars impact firms’ marketing performance? A configurational analysis in the pharmaceutical sector

Francesco Paolone; Nicola Cucari; Jintao Wu; Riccardo Tiscini
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Institutionalizing value-based healthcare in a service system: a policy and document analysis over three decades

Olga Kokshagina; Joona Keränen
View articletitled, Institutionalizing value-based healthcare in a service system: a policy and document analysis over three decades
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Modeling the emergency health-care supply chains: responding to the COVID-19 pandemic

Md Kamal Hossain; Vikas Thakur; Sachin K. Mangla
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When co-creation pays off: the effect of co-creation on well-being, work performance and team resilience

Judith Partouche-Sebban; Saeedeh Rezaee Vessal; Fabian Bernhard
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Nutritional information labels and health claims to promote healthy consumption

Asuncion Hernandez-Fernandez; Ines Kuster-Boluda; Natalia Vila-Lopez
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Envisioning the challenges of the pharmaceutical sector in the Indian health-care industry: a scenario analysis

Giuseppe Festa; Ashutosh Kolte; Maria Rosaria Carli; Matteo Rossi
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Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs

Sylvaine Castellano; Insaf Khelladi; Chiraz Aouina Mejri
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Business to business (B2B) alliances in the healthcare industry: a review of research trends and pertinent issues

Arun Thirumalesh Madanaguli; Amandeep Dhir; Shalini Talwar; Gurmeet Singh; Octavio Escobar
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Industrial dynamics and economic growth in health-care context. Evidence from selected OECD countries

Song Ying; Daniele Leone; Antonella Francesca Cicchiello; Antonella Francesca Cicchiello; Amirreza Kazemikhasragh
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The market access of innovation in health care: insights from EC-funded research

Emanuele Lettieri; Laura Marone; Nicola Spezia; Ilenia Gheno; Cinzia Mambretti; Giuseppe Andreoni
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Exploring success factors of marketing in private healthcare organizations: evidence from Lebanon

Unai Arzubiaga; Francesco Schiavone; Talal Ali Mohamad; Junsong Chen
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