Issues

Managing Structural Changes in Marketing Channels

Ronald D. Michman
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Implementing Expert Systems into Business‐to‐Business Marketing Practice

Margery Steinberg; Richard E. Plank
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Developing Marketing Decision Support Systems

Alan J. Greco; Jack T. Hogue
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Employee Participation through Consultative Team Selling

Thomas T. Tyler
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Using Industrial Trade Shows to improve New Product Development

Daniel C. Bello; Gloria J. Barczak
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Predicting Organizational Buyer Behaviour

John F. Tanner, Jr.
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Strategic Planning and Sales Teams

George D. Rodgers
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