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Understanding the enduring shifts in sales strategy and processes caused by the COVID-19 pandemic

Marta Giovannetti, Arun Sharma, Deva Rangarajan, Silvio Cardinali, Elena Cedrola

Journal of Business & Industrial Marketing (2024) 39 (4): 735–756.

https://doi.org/10.1108/JBIM-12-2022-0570

Published: 20 September 2023

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Journal Articles

Innovation from emerging market firms: what happens when market ambitions meet technology challenges?

Arun Sharma, Subhash Jha

Journal of Business & Industrial Marketing (2016) 31 (4): 507–518.

https://doi.org/10.1108/JBIM-12-2014-0265

Published: 03 May 2016

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Journal Articles

Returns on key accounts: do the results justify the expenditures?

Arun Sharma, Heiner Evanschitzky

Journal of Business & Industrial Marketing (2016) 31 (2): 174–182.

https://doi.org/10.1108/JBIM-11-2014-0234

Published: 07 March 2016

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Journal Articles

The surpluses and shortages in business‐to‐business marketing theory and research

Jagdish N. Sheth, Arun Sharma

Journal of Business & Industrial Marketing (2006) 21 (7): 422–427.

https://doi.org/10.1108/08858620610708902

Published: 01 December 2006

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Journal Articles

Success factors in key accounts

Arun Sharma

Journal of Business & Industrial Marketing (2006) 21 (3): 141–150.

https://doi.org/10.1108/08858620610662796

Published: 01 April 2006

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Understanding the enduring shifts in sales strategy and processes caused by the COVID-19 pandemic

Innovation from emerging market firms: what happens when market ambitions meet technology challenges?

Returns on key accounts: do the results justify the expenditures?

The surpluses and shortages in business‐to‐business marketing theory and research

Success factors in key accounts

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