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Journal Articles

Culture and design in emerging markets: the case of mobile phones in Russia

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Asta Salmi, Elmira Sharafutdinova
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2008) 23 (6): 384–394.
https://doi.org/10.1108/08858620810894436
Published: 01 August 2008
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Journal Articles

Country‐of‐origin effects in service evaluation in emerging markets: some insights from five West African countries

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Jodie L. Ferguson, Kofi Q. Dadzie, Wesley J. Johnston
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2008) 23 (6): 429–437.
https://doi.org/10.1108/08858620810894472
Published: 01 August 2008
View article titled, Country‐of‐origin effects in service evaluation in emerging markets: some insights from five West African countries
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Journal Articles

Entrepreneurial propensity in a transition economy: exploring micro‐level and meso‐level cultural antecedents

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Cristian Chelariu, Thomas G. Brashear, Talai Osmonbekov, Adriana Zait
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2008) 23 (6): 405–415.
https://doi.org/10.1108/08858620810894454
Published: 01 August 2008
View article titled, Entrepreneurial propensity in a transition economy: exploring micro‐level and meso‐level cultural antecedents
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Journal Articles

African culture and business markets: implications for marketing practices

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William K. Darley, Charles Blankson
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2008) 23 (6): 374–383.
https://doi.org/10.1108/08858620810894427
Published: 01 August 2008
View article titled, African culture and business markets: implications for marketing practices
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Journal Articles

Strategic value and electronic commerce adoption among small and medium‐sized enterprises in a transitional economy

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Kojo Saffu, John H. Walker, Robert Hinson
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2008) 23 (6): 395–404.
https://doi.org/10.1108/08858620810894445
Published: 01 August 2008
View article titled, Strategic value and electronic commerce adoption among small and medium‐sized enterprises in a transitional economy
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Journal Articles

Segmentation strategies for non‐profits: mining the emerging market of “black gold”

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Lydia McKinley‐Floyd, Nanda Shrestha
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2008) 23 (6): 416–428.
https://doi.org/10.1108/08858620810894463
Published: 01 August 2008
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Journal Articles

Third‐space scholars: bridging the marketing academy and emerging markets

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Benét DeBerry‐Spence
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2008) 23 (6): 368–373.
https://doi.org/10.1108/08858620810894418
Published: 01 August 2008
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Journal Articles

Culture and marketing in emerging market economies

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Benet DeBerry-Spence, Kofi Q. Dadzie
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2008) 23 (6)
https://doi.org/10.1108/jbim.2008.08023faa.001
Published: 01 August 2008
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