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B2B technology adoption in customer driven supply chains

Anthony K. Asare, Thomas G. Brashear-Alejandro, Jun Kang

Journal of Business & Industrial Marketing (2016) 31 (1): 1–12.

https://doi.org/10.1108/JBIM-02-2015-0022

Published: 01 February 2016

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Journal Articles

The relationship between supplier development and firm performance: the mediating role of marketing process improvement

Anthony K. Asare, Thomas G. Brashear, Jing Yang, Jun Kang

Journal of Business & Industrial Marketing (2013) 28 (6): 523–532.

https://doi.org/10.1108/JBIM-04-2013-0100

Published: 26 July 2013

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Journal Articles

A structural guide to in‐depth interviewing in business and industrial marketing research

Elad Granot, Thomas G. Brashear, Paulo Cesar Motta

Journal of Business & Industrial Marketing (2012) 27 (7): 547–553.

https://doi.org/10.1108/08858621211257310

Published: 17 August 2012

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Journal Articles

The role of social capital and knowledge transfer in selling center performance

Jing Yang, Thomas G. Brashear Alejandro, James S. Boles

Journal of Business & Industrial Marketing (2011) 26 (3): 152–161.

https://doi.org/10.1108/08858621111115877

Published: 22 February 2011

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Journal Articles

The role of channel orientation in B2B technology adoption

Anthony K. Asare, Thomas G. Brashear Alejandro, Elad Granot, Vishal Kashyap

Journal of Business & Industrial Marketing (2011) 26 (3): 193–201.

https://doi.org/10.1108/08858621111115912

Published: 22 February 2011

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Journal Articles

Marketing relationships in Brazil: trends in value strategies and capabilities

Áurea Helena Puga Ribeiro, Thomas G. Brashear, Plinio Rafael Reis Monteiro, Luciana Faluba Damázio

Journal of Business & Industrial Marketing (2009) 24 (5-6): 449–459.

https://doi.org/10.1108/08858620910966327

Published: 12 June 2009

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Journal Articles

Entrepreneurial propensity in a transition economy: exploring micro‐level and meso‐level cultural antecedents

Cristian Chelariu, Thomas G. Brashear, Talai Osmonbekov, Adriana Zait

Journal of Business & Industrial Marketing (2008) 23 (6): 405–415.

https://doi.org/10.1108/08858620810894454

Published: 01 August 2008

View article titled, Entrepreneurial propensity in a transition economy: exploring micro‐level and meso‐level cultural antecedents

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Journal Articles

The use of online marketplaces for competitive advantage: a Latin American perspective

Andrew J. Rohm, Vishal Kashyap, Thomas G. Brashear, George R. Milne

Journal of Business & Industrial Marketing (2004) 19 (6): 372–385.

https://doi.org/10.1108/08858620410556318

Published: 01 October 2004

View article titled, The use of online marketplaces for competitive advantage: a Latin American perspective

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Journal Articles

Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms

Kofi Q. Dadzie, Wesley J. Johnston, Boonghee Yoo, Thomas G. Brashear

Journal of Business & Industrial Marketing (2002) 17 (6): 430–455.

https://doi.org/10.1108/08858620210442802

Published: 01 November 2002

View article titled, Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms

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Journal Articles

Salesperson behavior: antecedents and links to performance

Thomas G. Brashear, Danny N. Bellenger, Hiram C. Barksdale, Thomas N. Ingram

Journal of Business & Industrial Marketing (1997) 12 (3-4): 177–184.

https://doi.org/10.1108/08858629710188018

Published: 01 June 1997

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B2B technology adoption in customer driven supply chains

The relationship between supplier development and firm performance: the mediating role of marketing process improvement

A structural guide to in‐depth interviewing in business and industrial marketing research

The role of social capital and knowledge transfer in selling center performance

The role of channel orientation in B2B technology adoption

Marketing relationships in Brazil: trends in value strategies and capabilities

Entrepreneurial propensity in a transition economy: exploring micro‐level and meso‐level cultural antecedents

The use of online marketplaces for competitive advantage: a Latin American perspective

Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms

Salesperson behavior: antecedents and links to performance

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