Page 1 | Search Results | Journal of Business & Industrial Marketing | Emerald Publishing

Skip to Main Content

1-1 of 1

Sort by

Journal Articles

Examining B2B channel decision-making within differential quality-level zone: a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply Chain for B2B”)

Bin Cao, Rameshwar Dubey, Zongwei Luo

Journal of Business & Industrial Marketing (2024) 39 (2): 336–349.

https://doi.org/10.1108/JBIM-05-2023-0285

Published: 28 August 2023

View article titled, Examining B2B channel decision-making within differential quality-level zone: a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply Chain for B2B”)

Add to Citation Manager for Examining B2B channel decision-making within differential quality-level zone: a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply Chain for B2B”)