Page 1 | Search Results | Journal of Business & Industrial Marketing | Emerald Publishing

Skip to Main Content

1-3 of 3

Sort by

Sort Order Select

Journal Articles

Contract choice and equilibrium: whether and how to open platform to competitor for the dominant manufacturer?

Juan Li, Naimeng Liu, Bin Liu

Journal of Business & Industrial Marketing (2025) 40 (5): 1191–1207.

https://doi.org/10.1108/JBIM-07-2024-0550

Published: 27 May 2025

View article titled, Contract choice and equilibrium: whether and how to open platform to competitor for the dominant manufacturer?

Add to Citation Manager for Contract choice and equilibrium: whether and how to open platform to competitor for the dominant manufacturer?

Journal Articles

Manufacturer's sales format selection and information sharing strategy of platform with a private brand

Peng Liu, Rong Zhang, Ya Wang, Hailong Yang, Bin Liu

Journal of Business & Industrial Marketing (2024) 39 (2): 244–255.

https://doi.org/10.1108/JBIM-06-2022-0278

Published: 15 September 2023

View article titled, Manufacturer's sales format selection and information sharing strategy of platform with a private brand

Add to Citation Manager for Manufacturer's sales format selection and information sharing strategy of platform with a private brand

Journal Articles

Pricing and advertising decisions in O2O supply chain with the presence of consumers’ anticipated regret

Qiongqiong Gu, Rong Zhang, Bin Liu

Journal of Business & Industrial Marketing (2023) 38 (5): 1135–1149.

https://doi.org/10.1108/JBIM-01-2022-0022

Published: 27 July 2022

View article titled, Pricing and advertising decisions in O2O supply chain with the presence of consumers’ anticipated regret

Add to Citation Manager for Pricing and advertising decisions in O2O supply chain with the presence of consumers’ anticipated regret