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Journal Articles

Negative critical waves in business relationships: an extension of the critical incident perspective

Bo Edvardsson, Christian Kowalkowski, Tore Strandvik, Päivi Voima

Journal of Business & Industrial Marketing (2014) 29 (4): 284–294.

https://doi.org/10.1108/JBIM-08-2013-0159

Published: 01 April 2014

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Journal Articles

Understanding new service development and service innovation through innovation modes

Ida Gremyr, Lars Witell, Nina Löfberg, Bo Edvardsson, Anders Fundin

Journal of Business & Industrial Marketing (2014) 29 (2): 123–131.

https://doi.org/10.1108/JBIM-04-2012-0074

Published: 28 January 2014

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Journal Articles

Customer needing: a challenge for the seller offering

Tore Strandvik, Maria Holmlund, Bo Edvardsson

Journal of Business & Industrial Marketing (2012) 27 (2): 132–141.

https://doi.org/10.1108/08858621211196994

Published: 27 January 2012

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