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Chee Wei Cheah
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Journal Articles
Health-based crisis: how do firms weather the storms using the structural hole-bridging strategy?
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (11): 2417–2430.
Published: 14 March 2023
Journal Articles
Sustainable housing development: the legitimacy-seeking perspective
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Journal of Business & Industrial Marketing (2021) 36 (6): 1027–1041.
Published: 20 November 2020
Journal Articles
Why firms exploit the dual marketing strategy? A network-institutional perspective
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Journal of Business & Industrial Marketing (2021) 36 (12): 2150–2164.
Published: 02 April 2020
Journal Articles
The social-political roles of NGOs: a study on a triadic business network
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Journal of Business & Industrial Marketing (2019) 34 (5): 994–1004.
Published: 04 June 2019
