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David T. Wilson
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Journal Articles
A primer for navigating the shoals of applying wireless technology to marketing problems
Available to Purchase
Journal of Business & Industrial Marketing (2005) 20 (2): 59–69.
Published: 01 March 2005
Journal Articles
Interorganizational information system technology and buyer‐seller relationships
Available to Purchase
Journal of Business & Industrial Marketing (1998) 13 (3): 215–234.
Published: 01 June 1998
Journal Articles
Buying center research and business marketing practice: meeting the challenge of dynamic marketing
Available to Purchase
Journal of Business & Industrial Marketing (1998) 13 (2): 96–108.
Published: 01 April 1998
Journal Articles
Electronic Data Interchange Implementation Strategies: A Case Study
Available to Purchase
Journal of Business & Industrial Marketing (1994) 9 (4): 5–18.
Published: 01 December 1994
