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Journal Articles

How much is enough? The role of effort in market shaping

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Gediminas Lipnickas, Jodie Conduit, Carolin Plewa, Dean Wilkie
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2020) 35 (9): 1441–1451.
https://doi.org/10.1108/JBIM-03-2019-0132
Published: 30 June 2020
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Journal Articles

Buyer–seller relational engagement and seller brand equity

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Abhishek Dwivedi, Morgan Miles, Eddie Oczkowski, Jay Weerawardena, Lester W. Johnson, Dean Wilkie
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2020) 35 (8): 1311–1322.
https://doi.org/10.1108/JBIM-01-2019-0062
Published: 10 January 2020
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