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Debra Zahay
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Journal Articles
Organizational processes for B2B services IMC data quality
Available to Purchase
Journal of Business & Industrial Marketing (2014) 29 (1): 63–74.
Published: 16 January 2014
Journal Articles
Marketing strategy selection, marketing metrics, and firm performance
Available to Purchase
Journal of Business & Industrial Marketing (2010) 25 (2): 84–93.
Published: 02 February 2010
Journal Articles
Successful B2B customer database management
Available to Purchase
Journal of Business & Industrial Marketing (2008) 23 (4): 264–272.
Published: 11 April 2008
Journal Articles
Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data‐warehousing technology for CRM applications
Available to Purchase
Journal of Business & Industrial Marketing (2005) 20 (4-5): 237–244.
Published: 01 June 2005
