Ernest F Cooke
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Journal Articles

Manufacturing companies try to become ″special″ by using speciality advertising

Ernest F. Cooke, Louise W. Smith, Doris C. Van Doren
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (1989) 4 (2): 43–48.
https://doi.org/10.1108/EUM0000000002730
Published: 01 February 1989
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Journal Articles

POST‐SHIPMENT SERVICES: TURNING CUSTOMER COMPLAINTS INTO ASSETS

Ernest F. Cooke
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (1987) 2 (3): 17–22.
https://doi.org/10.1108/eb006031
Published: 01 March 1987
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Journal Articles

What Is Business And Industrial Marketing?

Ernest F Cooke
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (1986) 1 (1): 9–17.
https://doi.org/10.1108/eb006008
Published: 01 January 1986
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