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Journal Articles

All that glitters is not gold: exploring social selling through the eyes of B2B customers

Open Access
Chiara Ancillai, Sara Bartoloni, Federica Pascucci
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2024) 39 (13): 49–67.
https://doi.org/10.1108/JBIM-10-2023-0604
Published: 22 January 2024
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Journal Articles

Customer involvement in technological development of smart products: empirical evidence from a coffee-machine producer

Open Access
Andrea Sabatini, Federica Pascucci, Gian Luca Gregori
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2023) 38 (6): 1345–1361.
https://doi.org/10.1108/JBIM-12-2021-0581
Published: 28 February 2023
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