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An integrated ISM fuzzy MICMAC approach for unfolding the digital servitization implementation

Camila Favoretto, Glauco Henrique de Sousa Mendes, Renata de Oliveira Mota, Moacir Godinho Filho, Lauro Osiro, Gilberto Miller Devós M.D. Ganga

Journal of Business & Industrial Marketing (2024) 39 (9): 2038–2054.

https://doi.org/10.1108/JBIM-06-2022-0254

Published: 09 July 2024

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Includes: Supplementary data

Journal Articles

Digital transformation of business model in manufacturing companies: challenges and research agenda

Camila Favoretto, Glauco Henrique de Sousa Mendes, Moacir Godinho Filho, Maicon Gouvea de Oliveira, Gilberto Miller Devós Ganga

Journal of Business & Industrial Marketing (2022) 37 (4): 748–767.

https://doi.org/10.1108/JBIM-10-2020-0477

Published: 16 August 2021

View article titled, Digital transformation of business model in manufacturing companies: challenges and research agenda

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Journal Articles

Service innovation in medical device manufacturers: does the digitalization matter?

Guilherme Sales Smania, Glauco Henrique de Sousa Mendes, Fabiane Letícia Lizarelli, Camila Favoretto

Journal of Business & Industrial Marketing (2022) 37 (3): 578–593.

https://doi.org/10.1108/JBIM-02-2020-0082

Published: 01 July 2021

View article titled, Service innovation in medical device manufacturers: does the digitalization matter?

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Journal Articles

Lessons learned from a successful industrial product service system business model: emphasis on financial aspects

Maicon Gouvêa de Oliveira, Glauco Henrique de Sousa Mendes, Andrei Aparecido de Albuquerque, Henrique Rozenfeld

Journal of Business & Industrial Marketing (2018) 33 (3): 365–376.

https://doi.org/10.1108/JBIM-07-2016-0147

Published: 03 April 2018

View article titled, Lessons learned from a successful industrial product service system business model: emphasis on financial aspects

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An integrated ISM fuzzy MICMAC approach for unfolding the digital servitization implementation

Digital transformation of business model in manufacturing companies: challenges and research agenda

Service innovation in medical device manufacturers: does the digitalization matter?

Lessons learned from a successful industrial product service system business model: emphasis on financial aspects

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An integrated ISM fuzzy MICMAC approach for unfolding the digital servitization implementation

Digital transformation of business model in manufacturing companies: challenges and research agenda

Service innovation in medical device manufacturers: does the digitalization matter?

Lessons learned from a successful industrial product service system business model: emphasis on financial aspects

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