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Journal Articles

An integrated ISM fuzzy MICMAC approach for unfolding the digital servitization implementation

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Camila Favoretto, Glauco Henrique de Sousa Mendes, Renata de Oliveira Mota, Moacir Godinho Filho, Lauro Osiro, Gilberto Miller Devós M.D. Ganga
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2024) 39 (9): 2038–2054.
https://doi.org/10.1108/JBIM-06-2022-0254
Published: 09 July 2024
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Includes: Supplementary data
Journal Articles

Digital transformation of business model in manufacturing companies: challenges and research agenda

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Camila Favoretto, Glauco Henrique de Sousa Mendes, Moacir Godinho Filho, Maicon Gouvea de Oliveira, Gilberto Miller Devós Ganga
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2022) 37 (4): 748–767.
https://doi.org/10.1108/JBIM-10-2020-0477
Published: 16 August 2021
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Journal Articles

Service innovation in medical device manufacturers: does the digitalization matter?

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Guilherme Sales Smania, Glauco Henrique de Sousa Mendes, Fabiane Letícia Lizarelli, Camila Favoretto
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2022) 37 (3): 578–593.
https://doi.org/10.1108/JBIM-02-2020-0082
Published: 01 July 2021
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Journal Articles

Lessons learned from a successful industrial product service system business model: emphasis on financial aspects

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Maicon Gouvêa de Oliveira, Glauco Henrique de Sousa Mendes, Andrei Aparecido de Albuquerque, Henrique Rozenfeld
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2018) 33 (3): 365–376.
https://doi.org/10.1108/JBIM-07-2016-0147
Published: 03 April 2018
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