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Henrik Virtanen
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Journal Articles

Coopetitive service innovation: the role of geographical proximity, innovation focus and customer cooperation

Open Access
Henrik Virtanen, Peter Björk
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2024) 39 (13): 233–248.
https://doi.org/10.1108/JBIM-12-2023-0765
Published: 28 October 2024
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Journal Articles

Striking the right balance in tension management. The case of coopetition in small- and medium-sized firms

Open Access
Henrik Virtanen, Soren Kock
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2022) 37 (13): 33–47.
https://doi.org/10.1108/JBIM-10-2021-0469
Published: 10 March 2022
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