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Journal Articles

Exploration-oriented high-tech manufacturers’ export marketing internalization in emerging markets: the moderating role of relational ties with supply chain peers

Hsianglin Cheng, Chunhsien Wang

Journal of Business & Industrial Marketing (2024) 39 (10): 2070–2087.

https://doi.org/10.1108/JBIM-06-2022-0246

Published: 05 July 2024

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Journal Articles

Do small- and medium-sized manufacturers’ production-related resources influence their export marketing control modes and export performance?

Hsianglin Cheng

Journal of Business & Industrial Marketing (2021) 36 (10): 1876–1893.

https://doi.org/10.1108/JBIM-09-2019-0406

Published: 29 January 2021

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