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Journal Articles

Does intra-firm diffusion of innovation lead to inter-firm relationship benefits? The cases of innovation providers and adopters

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Namwoon Kim, Jae H. Pae
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2014) 29 (6): 514–524.
https://doi.org/10.1108/JBIM-03-2012-0053
Published: 30 June 2014
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Journal Articles

Cooperate “and” compete: coopetition strategy in retailer‐supplier relationships

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Stephen Kim, Namwoon Kim, Jae H. Pae, Leslie Yip
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2013) 28 (4): 263–275.
https://doi.org/10.1108/08858621311313875
Published: 05 April 2013
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