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Journal Articles

Sales capability creation during new product development – early involvement of sales

Open Access
Petteri Annunen, Erno Mustonen, Janne Harkonen, Harri Haapasalo
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2021) 36 (13): 263–273.
https://doi.org/10.1108/JBIM-06-2020-0274
Published: 29 October 2021
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Journal Articles

Marketing through a joint commercial product portfolio: business drivers, benefits and challenges

Available to Purchase
Erno Mustonen, Janne Harkonen, Harri Haapasalo
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2020) 35 (11): 1673–1683.
https://doi.org/10.1108/JBIM-11-2018-0331
Published: 30 March 2020
View article titled, Marketing through a joint commercial product portfolio: business drivers, benefits and challenges
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