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Jayasimha K.R.
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Journal Articles

Buying behaviour model of early adopting organizations of radical software innovations

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Krishnan Iyer, Jayasimha K.R.
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2021) 36 (6): 1010–1026.
https://doi.org/10.1108/JBIM-12-2019-0533
Published: 04 January 2021
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Journal Articles

Impact of software as a service (SaaS) on software acquisition process

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Srinivasa Raghavan R., Jayasimha K.R., Rajendra V. Nargundkar
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2020) 35 (4): 757–770.
https://doi.org/10.1108/JBIM-12-2018-0382
Published: 06 April 2020
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