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Jeannette Paschen
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Journal Articles
Guest editorial
Free
Journal of Business & Industrial Marketing (2019) 34 (7): 1401–1402.
Published: 07 October 2019
Journal Articles
Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
Available to Purchase
Journal of Business & Industrial Marketing (2019) 34 (7): 1410–1419.
Published: 17 June 2019
