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Kenneth J. Hatten
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Journal Articles
Pricing, purchasing and product performance factors associated with the relational exchanges of different sized customers
Available to Purchase
Journal of Business & Industrial Marketing (2011) 26 (1): 34–44.
Published: 31 January 2011
Journal Articles
Supplier strategies to increase customer purchases over the duration of customer‐supplier relationships
Available to Purchase
Journal of Business & Industrial Marketing (2008) 23 (8): 529–543.
Published: 10 October 2008
Journal Articles
Supplier performance improvements in relational exchanges
Available to Purchase
Journal of Business & Industrial Marketing (2007) 22 (1): 29–40.
Published: 06 February 2007
