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Kenneth R. Lord
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Journal Articles
Response of buying‐center participants to B2B product placements
Available to Purchase
Journal of Business & Industrial Marketing (2010) 25 (3): 188–195.
Published: 23 February 2010
Journal Articles
Supplier Web‐page design and organizational buyer preferences
Available to Purchase
Journal of Business & Industrial Marketing (2002) 17 (2-3): 139–150.
Published: 01 April 2002
