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Maicon Gouvêa de Oliveira
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Journal Articles
Digital transformation of business model in manufacturing companies: challenges and research agenda
Available to PurchaseCamila Favoretto, Glauco Henrique de Sousa Mendes, Moacir Godinho Filho, Maicon Gouvea de Oliveira, Gilberto Miller Devós Ganga
Journal of Business & Industrial Marketing (2022) 37 (4): 748–767.
Published: 16 August 2021
Journal Articles
Lessons learned from a successful industrial product service system business model: emphasis on financial aspects
Available to PurchaseMaicon Gouvêa de Oliveira, Glauco Henrique de Sousa Mendes, Andrei Aparecido de Albuquerque, Henrique Rozenfeld
Journal of Business & Industrial Marketing (2018) 33 (3): 365–376.
Published: 03 April 2018
