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Journal Articles

Digital transformation of business model in manufacturing companies: challenges and research agenda

Camila Favoretto, Glauco Henrique de Sousa Mendes, Moacir Godinho Filho, Maicon Gouvea de Oliveira, Gilberto Miller Devós Ganga
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2022) 37 (4): 748–767.
https://doi.org/10.1108/JBIM-10-2020-0477
Published: 16 August 2021
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Journal Articles

Lessons learned from a successful industrial product service system business model: emphasis on financial aspects

Maicon Gouvêa de Oliveira, Glauco Henrique de Sousa Mendes, Andrei Aparecido de Albuquerque, Henrique Rozenfeld
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2018) 33 (3): 365–376.
https://doi.org/10.1108/JBIM-07-2016-0147
Published: 03 April 2018
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