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Journal Articles

Value-in-context: co-creation across different context levels in the service ecosystem

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Marcin Wieczerzycki, Milena Ratajczak-Mrozek, Aleksandra Hauke-Lopes, Maria Colurcio
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2025) 40 (1): 53–68.
https://doi.org/10.1108/JBIM-01-2024-0049
Published: 31 October 2024
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Journal Articles

Value co-creation and co-destruction in the digital transformation of highly traditional companies

Open Access
Aleksandra Hauke-Lopes, Milena Ratajczak-Mrozek, Marcin Wieczerzycki
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2023) 38 (6): 1316–1331.
https://doi.org/10.1108/JBIM-10-2021-0474
Published: 04 August 2022
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