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Journal Articles

Adapting sales influence tactics in the information intensive era

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Mark P. Leach, Rhett T. Epler, Sijun Wang
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2021) 36 (8): 1261–1272.
https://doi.org/10.1108/JBIM-10-2019-0463
Published: 03 September 2020
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Journal Articles

Case study: Partnering strategies in a bio tech. world: the case of Dairyland Seed Company

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Mark P. Leach, Luiz Mesquita, W. David Downey
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2001) 16 (3): 219–238.
https://doi.org/10.1108/08858620110389867
Published: 01 June 2001
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