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Journal Articles

An integrative approach for the purchasing and evaluation of business services from a buyer’s perspective

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Martin Haensel, Erik Hofmann
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2018) 33 (8): 1187–1200.
https://doi.org/10.1108/JBIM-05-2017-0112
Published: 24 October 2018
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