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Journal Articles

The common ground of relationships and exchange: towards a contractual foundation of marketing

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Michael Ehret, Michaela Haase
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2012) 27 (6): 447–455.
https://doi.org/10.1108/08858621211251451
Published: 27 July 2012
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Journal Articles

The value added by specific investments: a framework for managing relationships in the context of value networks

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Michael Kleinaltenkamp, Michael Ehret
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2006) 21 (2): 65–71.
https://doi.org/10.1108/10610420610651287
Published: 01 February 2006
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Journal Articles

The explanatory foundations of relationship marketing theory: a comment

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Mario Rese
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2006) 21 (2): 88–91.
https://doi.org/10.1108/10610420610651304
Published: 01 February 2006
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Journal Articles

The explanatory foundations of relationship marketing theory

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Shelby D. Hunt, Dennis B. Arnett, Sreedhar Madhavaram
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2006) 21 (2): 72–87.
https://doi.org/10.1108/10610420610651296
Published: 01 February 2006
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Journal Articles

Norm‐based relational behaviours: is there an underlying dimensional structure?

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Björn Sven Ivens
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2006) 21 (2): 94–105.
https://doi.org/10.1108/10610420610651322
Published: 01 February 2006
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Journal Articles

Guest editorial

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Michael Kleinaltenkamp, Michael Ehret
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2006) 21 (2)
https://doi.org/10.1108/jbim.2006.08021baa.001
Published: 01 February 2006
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Journal Articles

Self‐protection vs opportunity seeking in business buying behavior: an experimental study

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Frank Jacob, Michael Ehret
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2006) 21 (2): 106–117.
https://doi.org/10.1108/10610420610651331
Published: 01 February 2006
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Journal Articles

For dynamic relationship marketing theory: a reply to Rese

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Shelby D. Hunt, Dennis B. Arnett, Sreedhar Madhavaram
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2006) 21 (2): 92–93.
https://doi.org/10.1108/10610420610651313
Published: 01 February 2006
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Journal Articles

Gildemeister Lathes Ltd

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Uwe Heimers, Martin Kupp, Ulli T. Reitz
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2006) 21 (2): 118–123.
https://doi.org/10.1108/10610420610651340
Published: 01 February 2006
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