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Michael Jay Polonsky
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Journal Articles

An exploratory examination of environmentally responsible straight rebuy purchases in large Australian organizations

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Michael Jay Polonsky, Harry Brooks, Philip Henry, Craig Schweizer
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (1998) 13 (1): 54–69.
https://doi.org/10.1108/08858629810206287
Published: 01 February 1998
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Journal Articles

A stakeholder theory approach to designing environmental marketing strategy

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Michael Jay Polonsky
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (1995) 10 (3): 29–46.
https://doi.org/10.1108/08858629510096201
Published: 01 August 1995
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