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Michael Musante
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Journal Articles
Trust in the knowledge economy
Available to Purchase
Journal of Business & Industrial Marketing (2013) 28 (6): 487–493.
Published: 26 July 2013
Journal Articles
A model of product‐to‐service brand extension success factors in B2B buying contexts
Available to Purchase
Journal of Business & Industrial Marketing (2011) 26 (3): 202–210.
Published: 22 February 2011
