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Moustafa Battor
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Journal Articles

Relational key account management: insights from the Middle Eastern context

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Nada Saleh Badawi, Moustafa Battor, Saeed Badghish
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2022) 37 (2): 353–365.
https://doi.org/10.1108/JBIM-06-2019-0301
Published: 14 June 2021
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Journal Articles

Do social capital and relationship quality matter to the key account management effectiveness?

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Nada Saleh Badawi, Moustafa Battor
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2020) 35 (1): 134–149.
https://doi.org/10.1108/JBIM-01-2019-0003
Published: 25 September 2019
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