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Neeraj Pandey
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Journal Articles
Channel conflict in B2B markets: evolution, trends, and future research agenda
Available to Purchase
Journal of Business & Industrial Marketing (2025) 40 (7): 1469–1490.
Published: 23 July 2025
Includes: Supplementary data
Journal Articles
Demystifying customer engagement in B2B markets
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (11): 2364–2385.
Published: 26 July 2024
Journal Articles
Digital marketing for B2B organizations: structured literature review and future research directions
Available to Purchase
Journal of Business & Industrial Marketing (2020) 35 (7): 1191–1204.
Published: 23 March 2020
