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Neeru Sharma
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Journal Articles
How core, technical and social components of business relationship value drive customer satisfaction and loyalty in high tech B2B market
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (5): 975–994.
Published: 10 October 2021
Journal Articles
The nature and role of different types of commitment in inter-firm relationship cooperation
Available to Purchase
Journal of Business & Industrial Marketing (2015) 30 (1): 45–59.
Published: 03 February 2015
