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Paolo Guenzi
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Journal Articles
The combined effect of customer perceptions about a salesperson’s adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective
Available to Purchase
Journal of Business & Industrial Marketing (2016) 31 (4): 553–564.
Published: 03 May 2016
Journal Articles
How salespeople see organizational citizenship behaviors: an exploratory study using the laddering technique
Available to Purchase
Journal of Business & Industrial Marketing (2015) 30 (2): 218–232.
Published: 02 March 2015
